Friday, December 17, 2010

10 Website Copywriting Tips.

Search engine optimized Website copywriting can have an astonishing impact on your sales and marketing. Mentioned below are 10 Website copywriting tips which will help you to create an effective website and will rapidly improve the way you do business online.

1. Keyword Research: This is the foremost step of Website copywriting. With the help of various services online you can easily identify what terms your target audience is searching to find your competitors online.

2. Headline: Headline is basically most important for SEO Website copywriting. Your targeted keyword must be included in the headline. This will give an indication to the visitors.

3. Keyword Placement: Your primary keyword should appear in the first two sentences in addition to headline, try to use your keywords as much as possible in your page but don’t let it distract the meaning of your sentences.

4. Homepage: Sometimes people write fewer sentences in the homepage and sometimes too excessive, so this may not include your targeted keywords and simply won’t persuade a visitor to take action but in Website copywriting we should use relevant keywords so that it compels them to take action.

5. Content: No matter how your page looks like, you can even decorate it but if the content is not well enough visitors will surely move on to the other competitors site.

6. Bullets: Search engines pay attention to bullets because for them it is the most essential thing to distinguish various terms with different keywords so easily, this make information clear and easy to understand infact your company’s products and services will be easily recognized.

7. Customer-focused: Visitors only care about the solutions to their problems and your Website copywriting needs to reflect that fact. Try to give them the benefits with your products and services which they actually desired so that they will like to take action.

8. Subheads: Make sure that your keywords are in your subheads. The search engines identify keywords in subheads to be the most important thing.

9. Strong call to action: A specific call to action must be stated, what you want them to do so that it may remind them about the benefits of your products and services.

10. Metadata: Finally the metadata, after the completion of website copywriting. This is mainly important for search engines as your (Meta Tags) Meta title; description includes the codes for search engines.

So, try to maintain these strategies and this will surely benefit many of them.

Monday, October 4, 2010

Blog Article Writing- Tips For Beginners.

This article is specially written for new bloggers. High quality content is very essential in your blog; there should be always a well-written content in a blog so that it becomes easier to gain respect and trust from your readers. When this happens you will not have any problem in attracting the attention of the readers which you need in the online arena.

Mentioned below are some blog articles writing tips which you need to know before starting:

1. Study your competition- As we all know that we are not the only one to blog about a specific niche. So, before starting, check out various blogs and people that you are going up against. It is very important to know about their strengths and weaknesses. Just read their blogs regularly in order to know about their writing strategies and figure out various elements used by them. So, just think of effective ways to get ahead of them.

2. Study your target audience- Pay attention to those people who are most likely to visit your blog. Try to get information regarding their demands, needs and preferences, get to know them at a deeper level. So, in order to satisfy their demands you need to give them exactly what they want. If you are successful in giving them the full satisfaction then they won’t be thinking twice about doing what you want them to do like sharing your blog with their friends, sign up to your newsletters or buy the products which you sell.

Thursday, September 9, 2010

A Practical Approach to Article Rewriting

• Firstly find two or more articles relating to your topic. Researching on only one article will narrow down your vision of what all to include in your own article. Therefore it’s always best to take ideas from more than one piece without copying it blindly.
• Now read each article fully and thoroughly. Skim reading will not help. If you read the whole piece thoroughly, only then you will be able to remember all the important points in your mind and then be able to write it in your own words.
• Now that you have finished reading the articles, try to recollect the main highlighted points and start constructing your own piece by first writing the introduction part. If you have not yet finalized the topic then try to mix and match different topics into one. After you have acquired a good blend of ideas, then you can co-relate them to create the flow for the article.
If you are still facing problems while deciding the structure for the article then you can opt for either of the two styles mentioned below:-
• Argument/Proposition with the listed supporting statements.
• Broad topic with several supportive statements.
There are various other styles that you can adopt to write a good article but as long as your writing style is unique from others you are going to fair well in this game of article rewriting.

Wednesday, September 1, 2010

Points to be kept in Mind while doing Web Content Writing

Web content writing is an interesting job for all those who have a flair for writing and more importantly possess a creative bent of mind. Apart from this there are certain points that are needed to be kept in mind while doing web content writing.

1. The most important thing to be kept in mind is that the content you write should be related to the website owner’s nature of business otherwise it won’t serve the purpose.

2. You have to be extra cautious while selecting words or keywords in writing as content writing is all about the right choice of keywords and phrases from the SEO point of view.

3. Another important point that you must remember is that you should write unique and original content. There are a lot of resources available on the net for content writing but make sure that you do not directly copy them. You can certainly derive ideas from related articles but always write it in your own words. Popular search engines like Google, Yahoo, MSN all love original content and would ban your site if they notice any duplicate content in it.

4. Before getting started, make it a point to make a rough draft of all the details that you want to include in your content so that you don’t face problems while writing.

Therefore be confident and unleash your creative talent by following these easy steps while you do web content writing.

Friday, August 27, 2010

Technical Writing

Technical writing is translation and writing of scientific and technical information in a simple manner for a selected group of audience. The writer who writes this kind of professional articles on technology and science is known as a technical writer. The writer must adhere to certain norms while writing on science and technology.

Use of simple words
The writer must use simple words in his writing so that it is easier for the reader to understand it. Technical writing should not be complicated to understand.

Furnish the required information
The writer should keep in mind the requirements of the reader. His articles should provide all the relevant details that the reader has searched for, otherwise it won’t be able to keep the readers interest intact in the writing.

The theme of technical writing is mainly to write user-guides, manuals etc. For eg. An electronic product requires a technical writer to prepare its user-guide so that the consumer can easily operate the product after reading it.

Need for a technical writer
With the advancement in science and technology, more and more new kinds of electronic gadgets are coming up every now and then and this marks the need for a technical writer to convey the information to the consumers about the uses of the new product. Also nowadays people have become so tech savvy that they like to search the net for all the latest news on science and technology. So here also technical writers serve their purpose by providing them relevant and simplified articles on the required topic.

Wednesday, August 25, 2010

Tips to Become a Successful SEO Copywriter

SEO copywriting is a high paying career option these days, which is not only recession- proof, but it can also be pursued on a freelance basis from home. So if you looking forward to becoming an SEO copywriter then you must follow certain guidelines mentioned below.

• One of the vital things that you should consider first is going for a SEO copywriting course which clears your concepts about search engine optimization. SEO is a wide concept, so until and unless you are confident that your fundamentals are clear about it, you cannot become a successful SEO copywriter.

• Before beginning your career, try to get in touch with someone who has some prior experience in this field. They can certainly help you with the do’s and don’ts of handling clients, pricing, marketing your work etc.

• SEO marketing and optimization techniques keep changing over a period of say nine months or a year. So you have to always remain in constant touch with websites, books, softwares, and noted SEO experts to keep yourself updated about the same in order to apply them in your writing.

Research proves that almost 1,00,000 new websites are going live everyday and all of them require writers who understand the intricacies of online marketing, search engine optimization etc to write for them. So in order to carve a niche for yourself in this highly competitive market you need to first clear your concepts about SEO which is not so familiar till date, so that you can become a successful copywriter.

Thursday, August 19, 2010

Tips To Improve Your Blog Writing Skills

In blog writing job, one has to write all the time, therefore there is a need to pay attention to how can you improve your writing so that your posts can attract the eyes of the visitors. Just writing a lot won’t help, there are other aspects as well to which you need to pay attention to improve your writing. So here are some quick tips to how can you improve your blog writing skills.
• Always read out your post loudly once or twice before publishing it. It might sound funny to you, but believe me, it really helps. It will definitely help you find grammatical errors in the post, if there are any.
• Ask somebody to give a feedback on the post that you have written. Their valuable suggestions and critical comments might help you incorporate some new ideas into your writing which you may not have thought of otherwise.
• Consider going for a writing class or an online course. These types of classes will definitely not focus on blog writing only but will surely give you an insight into the tips and tricks to improve your writing style, speed etc.
You need not have exceptional writing skills to become a blogger. But if you write well then it will definitely help you improve your blog and make it successful. So if you are in the blog writing business, then you should try to make constant efforts to improve your writing.