Showing posts with label website copywriting. Show all posts
Showing posts with label website copywriting. Show all posts

Friday, December 17, 2010

10 Website Copywriting Tips.

Search engine optimized Website copywriting can have an astonishing impact on your sales and marketing. Mentioned below are 10 Website copywriting tips which will help you to create an effective website and will rapidly improve the way you do business online.

1. Keyword Research: This is the foremost step of Website copywriting. With the help of various services online you can easily identify what terms your target audience is searching to find your competitors online.

2. Headline: Headline is basically most important for SEO Website copywriting. Your targeted keyword must be included in the headline. This will give an indication to the visitors.

3. Keyword Placement: Your primary keyword should appear in the first two sentences in addition to headline, try to use your keywords as much as possible in your page but don’t let it distract the meaning of your sentences.

4. Homepage: Sometimes people write fewer sentences in the homepage and sometimes too excessive, so this may not include your targeted keywords and simply won’t persuade a visitor to take action but in Website copywriting we should use relevant keywords so that it compels them to take action.

5. Content: No matter how your page looks like, you can even decorate it but if the content is not well enough visitors will surely move on to the other competitors site.

6. Bullets: Search engines pay attention to bullets because for them it is the most essential thing to distinguish various terms with different keywords so easily, this make information clear and easy to understand infact your company’s products and services will be easily recognized.

7. Customer-focused: Visitors only care about the solutions to their problems and your Website copywriting needs to reflect that fact. Try to give them the benefits with your products and services which they actually desired so that they will like to take action.

8. Subheads: Make sure that your keywords are in your subheads. The search engines identify keywords in subheads to be the most important thing.

9. Strong call to action: A specific call to action must be stated, what you want them to do so that it may remind them about the benefits of your products and services.

10. Metadata: Finally the metadata, after the completion of website copywriting. This is mainly important for search engines as your (Meta Tags) Meta title; description includes the codes for search engines.

So, try to maintain these strategies and this will surely benefit many of them.

Tuesday, July 6, 2010

Positive Effect Of SEO Copywriting

SEO Copywriting is one kind of marketing tool for the internet. It’s the art of writing convincing and professional copy for a website which serves multiple purposes.
If we go back for last three or four years, then it was only for meta tags and keywords density but modern SEO copywriting is about best quality inbound links and useful content which reads smoothly.

SEO Copywriters should be writing with using keywords which will set triggers off in a search engine, usually these keywords are the name of site being written for, as well as supplied relevant content.

Nowadays SEO Copywriting is a essential part of business world, no can (business man) survive without the help of it. Because it became a medium of advertisement the products or services which a business man wants to sell or provide in the market. It also plays an important role to determine how well a site ranks in the search engine.

Here are some useful tips for SEO Copywriting to improve your website search rankings:-
Writing homepage for a website:- When writing homepage for a website, you should be careful that you have to grab attention of the readers to your products or services and simultaneously lead them into your site within a very short time.
The use of sub-headers :- Always use sub-headers whenever you are going to write It is only for to draw attention for your readers into your content.
Balance is very essential :- During writing a copy always remember that you shouldn’t talk too much about yourself (your company). You can write only 10% about yourself and rest 90% about the reader you have to maintain this ratio otherwise you will lose potential customers.
Write copy like you talk:- Always write in a style which is similar to the way that you speak. If you follow this style, your readers will get interest into your copy as it would be very easy to read.
Don’t use misspellings of keywords:- Remember that do not use misspelling of keywords in the content, it will effect on search rankings.
Search Engine Optimization is a new industry which requires constant changing and updating. So SEO Copywriter should be diligent in applying meta tags and writing convening copy which will create a good content for a website. Without SEO copywriting, website, blog is nothing these days.