Friday, December 17, 2010

10 Website Copywriting Tips.

Search engine optimized Website copywriting can have an astonishing impact on your sales and marketing. Mentioned below are 10 Website copywriting tips which will help you to create an effective website and will rapidly improve the way you do business online.

1. Keyword Research: This is the foremost step of Website copywriting. With the help of various services online you can easily identify what terms your target audience is searching to find your competitors online.

2. Headline: Headline is basically most important for SEO Website copywriting. Your targeted keyword must be included in the headline. This will give an indication to the visitors.

3. Keyword Placement: Your primary keyword should appear in the first two sentences in addition to headline, try to use your keywords as much as possible in your page but don’t let it distract the meaning of your sentences.

4. Homepage: Sometimes people write fewer sentences in the homepage and sometimes too excessive, so this may not include your targeted keywords and simply won’t persuade a visitor to take action but in Website copywriting we should use relevant keywords so that it compels them to take action.

5. Content: No matter how your page looks like, you can even decorate it but if the content is not well enough visitors will surely move on to the other competitors site.

6. Bullets: Search engines pay attention to bullets because for them it is the most essential thing to distinguish various terms with different keywords so easily, this make information clear and easy to understand infact your company’s products and services will be easily recognized.

7. Customer-focused: Visitors only care about the solutions to their problems and your Website copywriting needs to reflect that fact. Try to give them the benefits with your products and services which they actually desired so that they will like to take action.

8. Subheads: Make sure that your keywords are in your subheads. The search engines identify keywords in subheads to be the most important thing.

9. Strong call to action: A specific call to action must be stated, what you want them to do so that it may remind them about the benefits of your products and services.

10. Metadata: Finally the metadata, after the completion of website copywriting. This is mainly important for search engines as your (Meta Tags) Meta title; description includes the codes for search engines.

So, try to maintain these strategies and this will surely benefit many of them.

Monday, October 4, 2010

Blog Article Writing- Tips For Beginners.

This article is specially written for new bloggers. High quality content is very essential in your blog; there should be always a well-written content in a blog so that it becomes easier to gain respect and trust from your readers. When this happens you will not have any problem in attracting the attention of the readers which you need in the online arena.

Mentioned below are some blog articles writing tips which you need to know before starting:

1. Study your competition- As we all know that we are not the only one to blog about a specific niche. So, before starting, check out various blogs and people that you are going up against. It is very important to know about their strengths and weaknesses. Just read their blogs regularly in order to know about their writing strategies and figure out various elements used by them. So, just think of effective ways to get ahead of them.

2. Study your target audience- Pay attention to those people who are most likely to visit your blog. Try to get information regarding their demands, needs and preferences, get to know them at a deeper level. So, in order to satisfy their demands you need to give them exactly what they want. If you are successful in giving them the full satisfaction then they won’t be thinking twice about doing what you want them to do like sharing your blog with their friends, sign up to your newsletters or buy the products which you sell.

Thursday, September 9, 2010

A Practical Approach to Article Rewriting

• Firstly find two or more articles relating to your topic. Researching on only one article will narrow down your vision of what all to include in your own article. Therefore it’s always best to take ideas from more than one piece without copying it blindly.
• Now read each article fully and thoroughly. Skim reading will not help. If you read the whole piece thoroughly, only then you will be able to remember all the important points in your mind and then be able to write it in your own words.
• Now that you have finished reading the articles, try to recollect the main highlighted points and start constructing your own piece by first writing the introduction part. If you have not yet finalized the topic then try to mix and match different topics into one. After you have acquired a good blend of ideas, then you can co-relate them to create the flow for the article.
If you are still facing problems while deciding the structure for the article then you can opt for either of the two styles mentioned below:-
• Argument/Proposition with the listed supporting statements.
• Broad topic with several supportive statements.
There are various other styles that you can adopt to write a good article but as long as your writing style is unique from others you are going to fair well in this game of article rewriting.

Wednesday, September 1, 2010

Points to be kept in Mind while doing Web Content Writing

Web content writing is an interesting job for all those who have a flair for writing and more importantly possess a creative bent of mind. Apart from this there are certain points that are needed to be kept in mind while doing web content writing.

1. The most important thing to be kept in mind is that the content you write should be related to the website owner’s nature of business otherwise it won’t serve the purpose.

2. You have to be extra cautious while selecting words or keywords in writing as content writing is all about the right choice of keywords and phrases from the SEO point of view.

3. Another important point that you must remember is that you should write unique and original content. There are a lot of resources available on the net for content writing but make sure that you do not directly copy them. You can certainly derive ideas from related articles but always write it in your own words. Popular search engines like Google, Yahoo, MSN all love original content and would ban your site if they notice any duplicate content in it.

4. Before getting started, make it a point to make a rough draft of all the details that you want to include in your content so that you don’t face problems while writing.

Therefore be confident and unleash your creative talent by following these easy steps while you do web content writing.

Friday, August 27, 2010

Technical Writing

Technical writing is translation and writing of scientific and technical information in a simple manner for a selected group of audience. The writer who writes this kind of professional articles on technology and science is known as a technical writer. The writer must adhere to certain norms while writing on science and technology.

Use of simple words
The writer must use simple words in his writing so that it is easier for the reader to understand it. Technical writing should not be complicated to understand.

Furnish the required information
The writer should keep in mind the requirements of the reader. His articles should provide all the relevant details that the reader has searched for, otherwise it won’t be able to keep the readers interest intact in the writing.

The theme of technical writing is mainly to write user-guides, manuals etc. For eg. An electronic product requires a technical writer to prepare its user-guide so that the consumer can easily operate the product after reading it.

Need for a technical writer
With the advancement in science and technology, more and more new kinds of electronic gadgets are coming up every now and then and this marks the need for a technical writer to convey the information to the consumers about the uses of the new product. Also nowadays people have become so tech savvy that they like to search the net for all the latest news on science and technology. So here also technical writers serve their purpose by providing them relevant and simplified articles on the required topic.

Wednesday, August 25, 2010

Tips to Become a Successful SEO Copywriter

SEO copywriting is a high paying career option these days, which is not only recession- proof, but it can also be pursued on a freelance basis from home. So if you looking forward to becoming an SEO copywriter then you must follow certain guidelines mentioned below.

• One of the vital things that you should consider first is going for a SEO copywriting course which clears your concepts about search engine optimization. SEO is a wide concept, so until and unless you are confident that your fundamentals are clear about it, you cannot become a successful SEO copywriter.

• Before beginning your career, try to get in touch with someone who has some prior experience in this field. They can certainly help you with the do’s and don’ts of handling clients, pricing, marketing your work etc.

• SEO marketing and optimization techniques keep changing over a period of say nine months or a year. So you have to always remain in constant touch with websites, books, softwares, and noted SEO experts to keep yourself updated about the same in order to apply them in your writing.

Research proves that almost 1,00,000 new websites are going live everyday and all of them require writers who understand the intricacies of online marketing, search engine optimization etc to write for them. So in order to carve a niche for yourself in this highly competitive market you need to first clear your concepts about SEO which is not so familiar till date, so that you can become a successful copywriter.

Thursday, August 19, 2010

Tips To Improve Your Blog Writing Skills

In blog writing job, one has to write all the time, therefore there is a need to pay attention to how can you improve your writing so that your posts can attract the eyes of the visitors. Just writing a lot won’t help, there are other aspects as well to which you need to pay attention to improve your writing. So here are some quick tips to how can you improve your blog writing skills.
• Always read out your post loudly once or twice before publishing it. It might sound funny to you, but believe me, it really helps. It will definitely help you find grammatical errors in the post, if there are any.
• Ask somebody to give a feedback on the post that you have written. Their valuable suggestions and critical comments might help you incorporate some new ideas into your writing which you may not have thought of otherwise.
• Consider going for a writing class or an online course. These types of classes will definitely not focus on blog writing only but will surely give you an insight into the tips and tricks to improve your writing style, speed etc.
You need not have exceptional writing skills to become a blogger. But if you write well then it will definitely help you improve your blog and make it successful. So if you are in the blog writing business, then you should try to make constant efforts to improve your writing.

Tuesday, August 17, 2010

The Art of Content Writing

Content writing is an art of giving a new look to your dull website. Once the designing of the website is done, the next task is surely web content writing. Nowadays all the old and existing websites have started restructuring their content so that they can attract more customers.
While writing content, the theme of the website should always be kept in mind as the content should have direct relevance with the theme of the website or the nature of the business. Even if the website looks pretty attractive but the content is out of focus or does not match the theme then you are sure to lose out on the potential customers. Also the web content should be written including all the targeted keywords. Only then will it be able to attract search engine traffic. When we write content following the keywords then we are automatically directed towards the central theme of the website. We don’t have to make any extra effort to link to the central theme.
Web content writing is a never ending task. Regular updating of the website content is required. Therefore a balanced approach should be followed i.e. maintaining the targeted content in advance relating to the central theme of the website because once we lose focus then it will be difficult to retain the central theme in the content once again later on and thus will result in loss for the business.
Therefore the success of any web business largely depends on the quality of the content in its website. If a systematic approach is followed in delivering quality content for the website, then the website is surely going to rank high in the search engine results.

Tuesday, July 6, 2010

Positive Effect Of SEO Copywriting

SEO Copywriting is one kind of marketing tool for the internet. It’s the art of writing convincing and professional copy for a website which serves multiple purposes.
If we go back for last three or four years, then it was only for meta tags and keywords density but modern SEO copywriting is about best quality inbound links and useful content which reads smoothly.

SEO Copywriters should be writing with using keywords which will set triggers off in a search engine, usually these keywords are the name of site being written for, as well as supplied relevant content.

Nowadays SEO Copywriting is a essential part of business world, no can (business man) survive without the help of it. Because it became a medium of advertisement the products or services which a business man wants to sell or provide in the market. It also plays an important role to determine how well a site ranks in the search engine.

Here are some useful tips for SEO Copywriting to improve your website search rankings:-
Writing homepage for a website:- When writing homepage for a website, you should be careful that you have to grab attention of the readers to your products or services and simultaneously lead them into your site within a very short time.
The use of sub-headers :- Always use sub-headers whenever you are going to write It is only for to draw attention for your readers into your content.
Balance is very essential :- During writing a copy always remember that you shouldn’t talk too much about yourself (your company). You can write only 10% about yourself and rest 90% about the reader you have to maintain this ratio otherwise you will lose potential customers.
Write copy like you talk:- Always write in a style which is similar to the way that you speak. If you follow this style, your readers will get interest into your copy as it would be very easy to read.
Don’t use misspellings of keywords:- Remember that do not use misspelling of keywords in the content, it will effect on search rankings.
Search Engine Optimization is a new industry which requires constant changing and updating. So SEO Copywriter should be diligent in applying meta tags and writing convening copy which will create a good content for a website. Without SEO copywriting, website, blog is nothing these days.

Monday, June 14, 2010

Tips For Blog Writing:-

To write good content first you have to understand the topic of the content, then elaborate it in a simple way. Here are a few tips you can follow:-

Whenever you are going to write blog content, it should be valuable for your readership. This mean you have to need to know that what types of reader are coming to follow your blog and what type of content they want.

Always remember your post should be short and simple. Writing short posts are much better than lengthy post every few weeks. The followers want to read the post which are easy to read, to the point and obviously relevant.

Before starting writing content gather sufficient information about the topic from other people’s blogs or stories from any search engines.

At all time always use relevant headlines against your post, use keywords, and bold the important statements.

You can use links in your post. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

Sunday, May 2, 2010

How Important is Content Writing For Search Engine Optimization?

Internet users are very familiar with the saying that 'content is king'. This is considered to be true as content plays a very important role in search engine optimization. You can attract visitors to your website by making the content search engine friendly. Content writing includes any form of writing that are specifically done for web pages, online business pages, web portals etc.

Articles, blogs, reviews, sale documents, press releases, e-books, copy writing, e-catalogs are different types of content writing. All of these have a common purpose - that is they provide information about a specific website. If you want to make your website easily approachable to the search engines then you must have good content for your website. This will help you to get your website easily crawled by the search engines.

Content writing got its importance with the evolution of internet. Presently content writing has developed as a different section all together and is also in very high demand.

The easiest way to draw traffic towards your website is to have an unique content in your website. Content writing is mainly done by people who understands the value of search engines.
More you can optimize a website the better the ranking it will get in the search engines. A great part of this optimization is done by content writing. The content that you are using in your site should be completely unique and relevant to the site that is being promoted.

Contents used in website should be fresh and interesting. Short, crisp and interesting content can draw traffic towards the website. Search engines usually prefer new contents. So updating of content is necessary to have a good ranking in the search engines.

Hence you can have a top rank for your website in the search engines by using fresh, unique and good content for your website.

Friday, April 23, 2010

What is Content Writing & Why Has it Become So Popular?

What is content writing?
Content writing is a business that is mainly offered to people having websites or running a business. Many people across the world has realized its importance and benefits. There are various forms and types of content writing. But company having websites usually focus on a particular type of content writing. For example it is better a company which deals with sports should write about sport rather than scattered topics. This will be more beneficial for the company and the owner will be getting his money's worth.
Why is content writing so popular?
It is not possible for webmasters to sit and write content for his website. So it is better to prepare a brief a outsource the job to a professional content writer who can do the needful. These content writers can do research with the keywords and complete the assignment within a given period of time. Usually content writing is quite cheap by cost. But presently as huge number of companies are offering content writing service so you need to choose the perfect company for yourself which is offering content writing service at affordable rate. £7 - £10 for 250 words of content for web copy, articles and blog posts/news pieces is an idle price. If you go to a company which will offer you specialisation in any one field then you may need to pay a little more. You should be rest assured that when you paying more then you are bound to get better delivery.

Tuesday, April 20, 2010

Hiring a Professional SEO Content Writer

There is a basic difference between SEO content writer and normal writer. SEO content writer can write contents which are both user and serach engine friendly. They know the proper utilization of keywords in the content. Many people do not realise the importance of such writers and so they do not feel the need of hiring professional content writers. As a result of this they lose out a lot on their business and traffic.
Types of writers :- Many writers are available in today's market and from them you can choose the one that best fits to your business. You can go for witers who can write all tyoes of content as well as promotional matters. You can also go for bloggers - whose main purpose is to write blogs. You can also select web writers who promotes your business by writing online content in your website.
Content writer can write content using suitable keywords and keeping the search engine in mind. They can provide you with professional content. They can maintain the keyword density in any content. In this huge competitive market you need creative SEO copywriting services in order to promote your website. The content writers should be well versed with the techniques of SEO.

Saturday, April 17, 2010

SEO Copywriting

A website cannot simply sustain without having a well-written SEO content. It should have properly researched keywords integrated in its Meta title, Meta description for securing top position in SERP. Furthermore, the content of that website needs to be optimized properly by infusing keywords. The density of keywords should be maintained at any cost but it should be at the cost of disrupting the natural flow of that content. Now this is really a typical task. What you have to do is to assimilate the concept of SEO into the content of your website for making your website search engine friendly. The concept of SEO copywriting has evolved to provide the best possible solution to this problem. The basic objectives of SEO copywriting are specified below:
* Making a content search engine friendly.
* Blending keywords naturally.
* Shunning jargon and difficult words.
* Ensuring conversion by becoming persuasive.
Actually SEO copywriting is more or less a technique, which is employed to by professional SEO copywriter dexterously after analyzing various minute things associated with it. Apart from making a content search engine friendly, a seo copywriter should possess the talent to make it interesting as well. Now this cannot be attained without having a fair concept of SEO. This is the reason why you should always hire a professional copywriter for this purpose.

Wednesday, April 7, 2010

The Negative Side of SEO Content Writing

The knowledge of SEO can help you to become a successful content writer. This piece of advice you can get in article or guide and it has helped a lot in creating a good content writing for the web. If the SEO rules are followed then you can get a well optimized content for your website. But to your surprise SEO content writing is also having a negative side to it. If a content is only written and optimized for the search engine then it becomes very difficult for the readers.
Maintaining keyword density is one of the aspect of content writing. The keyword density for any content should be 5%. But while doing this you forget to keep the human readers in mind. You do not care whether the content will be enjoyable to read or not. Added to this sometimes the keyword list is longer than the article itself. These SEO content writing rules can make an article slow and difficult to read or understand. In order to achieve the respective parameters of SEO content writing the content loses its charm. It becomes monotonous and sounds boring. If this goes on then after certain days it will seem that contents are written by machine for any machine.